We all have been in a situation where we have walked into an unfamiliar location and didn’t know where to go. The key to solving that problem? Way finding displays.
Wayfinding digital signages help users navigate, find what they are looking for and help them plan their route. Effective wayfinding signage does more than just give directions. When used strategically on campus, in shopping centers, airports, or in any other large facility, they can become an irreplaceable resource that benefits customers in many ways. It saves time, reduces stress, improves the overall customer experience, and helps them learn more about the organization.
Without them, staff attends meetings late, students get late to class, visitors are perplexed, travelers miss their flights and everyone is frustrated. By placing digital wayfinders, you can promote timeliness, minimize confusion, and put everyone at ease. In addition, digital signage solutions can also provide organizations with vital information about visitor trends and metrics.
TYPES OF WAYFINDING DISPLAYS
There are different types of wayfinding signages which include
i) IDENTIFICATION: This type of wayfinding sign will let your visitors know that they have reached their destination in your building. Eg, door plaques, departmental markers and landmark signages.
ii) DIRECTIONAL: While identification signs let people know if they are in the right place, directional signages lead people towards where they intend to go. These signs are mostly used at junctions and areas without a clear path. Directional signages can be as simple as a plague at a junction or complex like coloured lines on the floor showing the way to a destination.
iii) INFORMATIONAL: Informational wayfinding displays give information about the different facilities. They basically give information on what people need to know while navigating. Lobbies, waiting rooms, building entrances, atriums and other areas with a broad exposure are perfect for placing informational way finding displays.
iv) REGULATORY: Regulatory signages are a proactive type of wayfinding. It focuses more on safety, and liability concerns and sets boundaries on what is acceptable and what is not. These types of signage are big and bold because they have to catch the user’s attention. You might have seen caution, high voltage or a no pets allowed sign in certain areas. They are examples of regulatory signages.
BENEFITS OF USING A DIGITAL WAYFINDER
1) IMPROVED CUSTOMER INTERACTION
The more customers interact with a brand, the better they connect with it. A digital wayfinder enables users to know their exact location and navigate through unfamiliar territory. It also encourages them to explore more of an establishment and get to places they never knew existed.
2) ATTRACTS NEW CUSTOMERS
Customers are attracted to businesses that surprise them. If signages provide in-depth information about a company’s services, there is a high chance that the company will get good repeat business.
3) OMNICHANNEL MAPPING
Omnichannel mapping gives visitors multiple ways of connecting with a business. By integrating wayfinding maps on different devices and software platforms, companies can ensure that their customers have a unified and cohesive digital experience. What this also does is that it allows visitors to choose which solution will suit them best. In addition, some visitors may prefer on-ground signages while others might lean towards mobile channels so having both ensures you attract the maximum number of customers.
Bitsy displays provide both indoor and outdoor digital way finders. Our indoor Wayfinder range includes banners, temporary signs, murals, floor decals and elevator wraps. For outdoor digital wayfinding, we provide mounted signs, floor decals, window graphics, A-frame signs and flags. We also provide other types of wayfinding solutions like touchscreen kiosks, screens and digital directories.
